With more people looking to build their own websites, the question of which platform you should use has become increasingly popular. The two main contenders for those considering building a website are Squarespace vs Webflow.
Both offer great features and have unique benefits that make them both attractive options, but which one will work better for you? In this post, we'll look at Squarespace vs Webflow to help you make the best decision for your website project.
Squarespace Overview
Squarespace is a user-friendly website builder crafted to assist both creative individuals and website owners in crafting stunning websites. With Squarespace, there's no need for any coding expertise. All it demands is a bit of your time, and you can fashion a visually appealing website equipped with features like integrated eCommerce checkout tools, a personalized domain name, and the added security of SSL certificate protection.
To commence your website-building journey, all that's required is creating an account and selecting a template that suits your vision, and you can then proceed to customize it to meet your unique needs.
The array of exquisite design choices offered by Squarespace has solidified its status as one of the top choices in the world of eCommerce and online selling. While Squarespace website builder is accessible to everyone for website design, it was primarily conceived with designers, artists, photographers, and other creative professionals in mind.
Key features of Squarespace
Squarespace offers a range of essential features that empower users to create and manage their websites effortlessly:
- Stylish Designs: Choose from a variety of modern and minimalist templates that can be easily customized to suit your preferences. These templates provide a strong foundation for crafting visually appealing websites.
- Image Management: Effortlessly incorporate and organize images using the drag-and-drop website builder. Edit images seamlessly within the platform to enhance the visual impact of your site.
- Blogging: Seamlessly design and manage your blog with Squarespace's intuitive tools. Share your thoughts, stories, and content while maintaining a cohesive and professional appearance.
- Commerce Capabilities: Establish an online store to sell your products effectively with Squarespace eCommerce functionalities. Whether you're using an online store or Point of Sale, Squarespace equips you to manage products, subscriptions, and various business requirements.
- Detailed Analytics: Gain insights into your Squarespace website's performance with comprehensive analytics. Monitor traffic, identify popular content, track sales, and delve into valuable data to refine your online strategy.
- Integration with Third-Party Services: Extend the capabilities of your Squarespace site by seamlessly connecting it with third-party services. This integration empowers you to enhance functionality and streamline processes.
- Built-in SEO: Squarespace provides all the necessary tools for optimizing your website for search engines, eliminating the need for additional plugins. Craft an SEO-ready site that's primed for visibility.
Pros and Cons of Squarespace
Pros
- Easy to use
- Excellent template designs
- Great value for money
Cons
- Less design freedom
- Less room to grow
- No autosaves
Webflow Overview
Webflow stands apart from conventional website builders. Unlike typical platforms, it eliminates the necessity for designers to transfer website designs to developers. This makes it particularly well-suited for designers and advanced users who aim to independently create websites, seeking greater design flexibility than what traditional builders like Squarespace or Weebly provide.
With Webflow editor, you wield comprehensive authority to design and construct fully responsive websites. Moreover, you retain the ability to personalize mobile versions - an advantage that sets it apart from most other website builders. Notably, you can implement site-wide modifications directly within the visual editor, eliminating the need for plugin installations. This distinctive approach positions Webflow as a powerful tool for crafting intricate and visually stunning web experiences.
Key features of Webflow
- Visual CSS Grid Layouts: Webflow empowers users to construct CSS grid-powered layouts visually. This feature allows you to create intricate and flexible designs without delving into complex code.
- Responsive by Default: Webflow sites are inherently responsive, adapting seamlessly to various screen sizes and devices. This ensures a consistent and optimized browsing experience for all visitors.
- Diverse Template Collection: Choose from a selection of over 100 responsive website templates. These templates serve as solid starting points for a range of industries and purposes, helping you kickstart your design process.
- Search Engine Optimization (SEO): Webflow prioritizes SEO optimization, equipping you with tools to fine-tune metadata, headings, and other essential SEO elements. This ensures your website's visibility and searchability on search engines.
- Google Analytics Integration: Seamlessly integrate Google Analytics to gain deep insights into your website's performance. Monitor traffic, user behavior, and other crucial metrics to refine your online strategy.
- Blazing-Fast Load Times: Webflow emphasizes speedy load times for your website. This enhances user experience and contributes to better search engine rankings and engagement.
Pros and Cons of Webflow
Pros
- Flexible design
- Plenty of integrations
- Different pricing options
Cons
- Complex to use
- Expensive
30+ Top-notch Webflow Templates
Take your website design to the next level with our stunning collection of Webflow templates.
Comparative Analysis
Here's a detailed comparison between Squarespace vs Webflow across various aspects:
Templates
Webflow:
Webflow editor boasts a library of over 500 templates, although only a fraction (less than 50) are available for free. While the provided templates themselves might not be particularly striking compared to Squarespace's, Webflow's standout feature lies in its customization potential. Users have the liberty to extensively tailor their chosen template, allowing for more personalized and unique website designs.
Squarespace:
Squarespace offers approximately 155 templates, and the standout characteristic is their universal visual appeal. Squarespace templates are renowned for their sleek and contemporary aesthetic, setting them apart from many other similar hosted website building platforms. The provided templates consistently exude a polished and modern vibe, which can significantly enhance the overall impression of the Squarespace sites.
Animations and Effects
Webflow:
Webflow offers extensive customization for animations and effects. Designers can adjust various design elements, including color shades and border widths. Its defining feature, "Webflow Interactions," enables the creation of unique scroll, zoom, hover effects and page transitions. These effects add a remarkable level of slickness and sophistication to eCommerce websites, setting them apart from those built on other platforms like Squarespace.
Squarespace:
Squarespace, while user-friendly, does not provide the same depth of animation customization as Webflow website builder. It offers basic animation options, but they are not as extensive or flexible. Squarespace focuses on clean, minimalist design, often sacrificing intricate animations. Templates are easy to work with, but the emphasis is more on simplicity rather than complex effects.
Template Behavior on Mobile Devices
Webflow:
The Webflow templates offered by Webflow exhibit complete responsiveness, ensuring automatic adjustment to fit the screen of the device they are being accessed from, whether it's a desktop computer, tablet, or mobile phone. These Webflow templates are designed to look appealing and function seamlessly across all types of devices.
Squarespace:
Squarespace's templates share the same trait of full responsiveness. This implies that the design of your Squarespace sites will retain its correctness and visual integrity across various platforms such as tablets, mobile devices, and desktop computers.
Furthermore, this adaptive approach not only enhances the accessibility of your website to a broader audience but also yields potential Search Engine Optimization (SEO) advantages.
Images and Galleries
Webflow:
When it comes to handling images, Webflow lacks features for editing or enhancing them, such as filters or cropping tools. You'll need to ensure your images are prepped the way you want them before uploading. However, integrating your images into your designs is straightforward once your images are in the system. You can simply drag and drop images onto the relevant page elements or sections.
For ready-made image galleries, Webflow website builder provides a limited selection, including sliders, lightboxes, and a few grid-based galleries. On a positive note, these components are fully customizable and responsive, ensuring they appear flawlessly on all devices.
Squarespace:
Squarespace offers a convenient feature by granting access to Unsplash's extensive image library right from the start. This means you can effortlessly browse and add a wide range of royalty-free images to your Squarespace websites.
In terms of presenting your images, Squarespace gives you a variety of options, including slideshows, carousels, and grids, all of which are visually impressive and well-designed.
eCommerce Functionalities
Webflow:
Webflow's eCommerce capabilities are relatively new but constantly evolving. This platform is well-suited for brands looking to showcase their products in a highly customized manner.
With Webflow website builder, you can create custom product fields, personalize the online checkout and shopping cart experience, and tailor transactional emails such as receipts.
It offers a more personalized approach to online product sales, including features like automatic tax calculation, support for PayPal and Stripe payments, and the ability to sell digital goods.
Squarespace:
Squarespace boasts robust eCommerce functionality, making it easy to create, edit, and manage product listings and catalogs. It empowers users to build attractive online stores that are also straightforward to maintain. Key eCommerce features in Squarespace include a user-friendly shopping cart system, support for an unlimited number of products, the ability to sell physical goods, digital products, services, and subscription-based offerings.
Notably, Squarespace offers a 0% transaction fee for users on its 'Commerce' plans, and it provides automatic abandoned cart recovery to enhance the overall shopping experience.
Bandwidth and Storage
Webflow
When considering bandwidth and storage offerings, Squarespace adopts an approach of unlimited bandwidth across all its plans, even the basic tier. Conversely, Webflow distinguishes itself by providing 50 GB of bandwidth with its entry-level paid site plan, while its top-tier site plan offers a more extensive 400 GB bandwidth allocation.
Squarespace
In terms of storage, both Squarespace and Webflow do not impose strict storage limitations. However, Webflow does incorporate limitations concerning the number of items you can store within its Content Management System (CMS). Specifically, the $12 per month Site plan (annual billing) of Webflow website builder does not permit item storage, whereas the $36 per month Site plan (annual billing) enables storage of up to 10,000 items.
Pricing and Plans
Webflow
Webflow offers two different types of pricing plans.
- Site plans
- eCommerce plans
The site plans are as follows:
- Starter - Free
- Basic - $18/mo (billed monthly) and $14 /mo (billed yearly)
- CMS – $29/mo (billed monthly) and $23 /mo (billed yearly)
- Business- $49/mo (billed monthly) and $39 /mo (billed yearly)
The eCommerce plans are as follows:
- Standard – $42/mo (billed monthly) and $29 /mo (billed yearly)
- Plus – $84/mo (billed monthly) and $74 /mo (billed yearly)
- Advanced – $235/mo (billed monthly) and $212/mo (billed yearly)
Squarespace
Squarespace offers four different types of plans-
- Personal - $23/mo (billed monthly) and $16 /mo (billed yearly)
- Business - $33/mo (billed monthly) and $23 /mo (billed yearly)
- Basic Commerce – $36/mo (billed monthly) and $27 /mo (billed yearly)
- Advanced Commerce - $65/mo (billed monthly) and $49 /mo (billed yearly)
30+ Top-notch Webflow Templates
Take your website design to the next level with our stunning collection of Webflow templates.
Frequently Asked Questions
Which platform offers more design freedom, Webflow or Squarespace?
Webflow offers more design freedom compared to Squarespace. Webflow allows for greater customization and flexibility in designing websites.
Are all templates free on Squarespace, unlike Webflow?
Yes, all of Squarespace's templates are free, while some Webflow templates require a purchase.
How do the templates compare between Webflow and Squarespace?
Squarespace offers a wide range of gorgeous templates, while Webflow's templates are beautiful and highly customizable.
Who are the target users for Squarespace and Webflow?
Squarespace is designed primarily for end-users and beginners in website building, while Webflow caters more to professional website designers.
Final thoughts
Choosing between Squarespace vs Webflow when creating a website can be a tough decision, as both platforms have their respective benefits. Squarespace offers easy-to-use templates and a user-friendly interface that makes website building accessible to beginners. On the other hand, Webflow provides more customization options and more advanced features for experienced web developers.
Ultimately, the decision largely depends on individual needs, skills, and preferences. But whichever platform you choose, both Squarespace and Webflow offer great solutions for creating stunning websites with unique designs and optimized functions.
